Environmentalist groups usually put a lot of pressure on companies and the goverment for not doing things right regarding the environment. They are usually made out to be the enemy when in my opinion are the only ones that can really do something to fight climate change.
So why doesnt it happen?
Well, business are in it for the money not to help anyone in particular unless it gives them a tax break. Don´t the game, learn how to play it. According to Harvard´s Strategy Guru, Michael Porter, there is a correlation between the most competitive countries and there environmental policies. He also found this to be true for private companies.
Companies trying to be fashionable and green are pursuing green strategies primarily for positive PR and finding that there are real benefits in the bottom line. The Economy moves the world. Like it or not, thats how it is. So if you want to win the fight against Climate Change you need to enlist private enterprise.
Take Pepsi for example. They just announced a new bottle completely done from plant material. Although this sounds "Super Hippie" think that costs of petroleum based products are directly affected by the price of ever increasing oil. If managed well, Pepsi might just have a winner in more ways than one: Positive PR and more Money.
More details on new Pepsi Bottle after the jump.
"Pepsi unveiled a new bottle yesterday made entirely of plant material. The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business. 'This is the beginning of the end of petroleum-based plastics,' said Allen Hershkowitz, a senior scientist with the Natural Resources Defence Council and director of its waste management project. 'When you have a company of this size making a commitment to a plant-based plastic, the market is going to respond.'"
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